The Toronto International Film Festival (TIFF) offers the chance for Canadian musicians to get their music heard by those executives in the Movie & TV business needing to place songs in their product.
That's where the Canadian Music Cafe comes in! A veritable who's who of Canadian independent bands and singer/songwriters have the opportunity to present directly to these industry types... good luck to them (and I wish it were me... gotta check out how I can get a song to one of these types...).
May the Muse be with them... and how true the following is (from a National Post article):
Nathan Ferraro is the vocalist for The Midway State, a Toronto band that was helped along when its song Unaware was featured on The O. C. "As soon as that aired, the presence we got online was huge," he says. He's hoping for another hit.
Ferraro recalls hearing Peter Gabriel's song In Your Eyes in the John Cusack movie Say Anything "Cusack is standing there holding a stereo over his head and it just made that scene. Every time I hear that song, I think of that moment. That's priceless. People never forget that."