Sunday, November 09, 2008

USC Offers Pop Music Degree

The Los Angeles Times recently ran an article detailing the introduction of a Popular Music Degree at the Thornton School of Music at the University of Southern California. As described on the school's website: " USC Thornton is proud to announce a new bachelor of music degree in pop music performance, the first of its kind at a major university. The program, which will begin in the 2009-10 academic year, will provide a place for instrumentalists or vocalists whose passion is popular music -- be it rock, R&B, folk, blues or country."

And a quote from the LA Times article follows:

Students still will be required to study music theory, history and songwriting, but they'll also learn about entertainment law, record promotion, marketing, publicity and other fields pop musicians need to understand to succeed in the evolving music business.

"We built this program recognizing that the nature of the music business is changing," [Associate Dean Chris] Sampson said in a separate interview. "We're looking to create a broader number of opportunities for our students to successfully make careers in music. Turning out records that end up making the charts, that's the top of a broad pyramid. I expect other students might find their way into becoming music directors, arrangers and a variety of different roles.

"The whole idea is that we'll be bring it all together under one umbrella. . . . We are building a network of people in different disciplines, whether in technology, business or law . . . and within a college atmosphere, students will have some room to experiment."
May the Muse be with you...

1 comment:

Anonymous said...

I'm a middle-aged Filipino, and I tell you Filipinos know more about American and British music than any other country aside from US and UK themselves. During the American occupation they used to call us Little Brown Americans, and until now that is true. With the internet, this is even more correct because we have direct access to information. Lately, in the last few years, the Filipino promoters brought to the Philippines the artists that the Americans themselves have taken for granted by this time. We haven't forgotten them and their shows are fully booked. We had Toto, Cascades, Lettermen, Christopher Cross, Dione Warwick .. etc. These artists not taken for granted in the Philippines. They are still much admired. And their Filipino age group now are middle aged and have the money to
buy the concert tickets. (As teenager, they probably didn't have the money for a concert by a current pop star in the US, way back then.) The person who wrote Rhinestone Cowboy is welcome to this beautiful country! Come here Dennis Lambert!

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